Acquisition Strategy
Where your paid spend leaks and how to fix it. Account structure, creative testing, bidding, mapped so your team can run it after I leave.
MetaGoogleaudit
Your marketing isn’t broken.Your system is.
Most teams are busy, not broken. Lots of activity, no funnel logic underneath. I find what’s actually leaking, design the fix, and train your team to run it. I don’t take over your marketing - I make yours work.
None of this is magic. It’s the boring stuff, done in the right order.
$3M+in assisted revenue
Diagnosis★Strategy★Outbound★Paid Ads★Automation★Attribution★Enablement★Training★
I find what’s broken, design the fix, and train your team to run it.
the receipts
$3M+
in assisted revenue
50+
brands, agencies & SaaS advised
20M+
cold emails sent
$150K+
in ad spend guided
Round numbers, because they’re totals. Ask me to break any of them down on the call - I’d rather show the working than the headline.
the engagement
What I actually fix
I don’t take these over. Here’s what I pull apart, and what your team walks away owning.
Outbound Playbook
ICP, lists, deliverability, sequences, reply handling. I design the motion and train the team to run it. Pipeline, not spam.
targetingsequencing
Nurture & Follow-up
The part everyone ignores. Speed-to-lead, lifecycle flows, reactivation. I map it, your team builds it.
flowswinback
Automation & Reporting
HubSpot / GHL workflows, lead routing, dashboards, and attribution you can trust. Designed with your team, owned by your team.
workflowsdashboards
Team Enablement
SOPs, playbooks, QA, weekly scorecards. This is the whole point: your team runs it without depending on me.
SOPstraining
the diagnosis
Are any of these true for you…?
Be honest. These aren’t talent problems. They’re system problems.
01
Random marketing
Lots of activity, zero funnel logic. Nothing ties effort to revenue.
02
Pipeline on hope
Leads come in, follow-ups die, nobody knows what actually converts.
03
Tracking you can’t trust
The numbers look great until someone asks you to explain them.
04
Tools everywhere, system nowhere
HubSpot, GHL, sheets, Slack. And still, chaos.
the process
How I work
Simple process. Uncomfortable standards.
01
Diagnose
Audit funnel, tracking, CRM stages, lead quality, and where revenue is actually leaking.
02
Strategize
Design the fix on paper. Campaign structure, offers, automations, dashboards, routing. Clear and in order.
03
Train your team
I sit with your people and teach them to build and run it. QA checklists, weekly reviews, learning logs.
04
Step back
You keep the strategy, the system, and the skills. It runs without me. That is the whole point.
selected work
I’ve done this a 100 times…
A few teams I took apart and handed back better than I found them.
Fitness / coaching
8× revenue growth
in six months
One of America’s largest virtual fitness coaching brands
Growing fast and needing an acquisition engine to match. Relentless creative testing and tight cost-per-lead control, then spend scaled behind the winners. Their team runs it now.
MetaGooglecreative testing
B2B software house
0 → full sales dept
20 meetings a month, consistently
A 40-person software house in Lahore
No sales function at all. We built the department from scratch across three channels, Upwork, email, and Meta ads. Their own team runs all of it now.
UpworkemailMeta
Services / agency
100+ automations
running the entire back office
A services agency selling a high-ticket coaching offer
The whole operation was manual and spread across disconnected tools. We architected lead capture, booking, pipeline, attribution, and hiring. Around 60,000 contacts have moved through the flows.
GoHighLevelCAPIops
AI SaaS
5,000+ users
in 90 days
An AI receptionist platform for clinics and restaurants
Every competing platform made buyers wire it up themselves. We productized it instead: done-for-you setup, tiered minutes, and pricing you could say yes to without a demo.
SaaSpricingGTM
All case studies Client names withheld on purpose. References on request.
the operator
Writer brain. Operator mindset.
I ghostwrote 25 novels before I could vote, then scaled a freelance gig into a 30-person agency. I learned persuasion, systems and leadership the hard way, by building it, breaking it, and rebuilding it better.
That range is the point. I connect brand to marketing to sales as one system, then I show your team how to fix the root cause instead of the symptom.
Read my storyOne hour.
$100 flat.
One-on-one with me. Bring your funnel, your numbers, your mess. You leave knowing what to fix first, and what to ignore.
Paid consult. No retainer, no pitch. That’s it.